Orange Coneflower (also known as the perennial Black-eyed Susan) is one of the most prolific perennials, adapting to many different enviromental conditions and having the ability to rapidly establish in the landscape. Its popular variety and cultivar sullivantii 'Goldsturm' (translated as "gold storm") is the Perennial Plant Association's "1999 Plant of the Year". This cultivar is sometimes alternatively listed under the variety speciosa.